Conversion Funnel Chart

Conversion Funnel Chart helps you measure and visualize the "conversion" rates between stages along the growth of a process.

To build a Conversion Funnel Chart

1. Input

Your SQL query should return the results follows this structure

  • First Column: Title of funnel
  • Other columns: Metrics measured in the funnel. They must be all Number

Example

Here is an example about the change of user number from the time they hit the page to the time they make a booking. Measurements are performed in different countries.

Input Data

Conversion funnel data

Visualization

Conversion funnel chart

2. Chart Settings

There are two settings

  • Column Color: Column color in chart
  • Circle Color: Circle color in chart